BeginnerBooking & Network

How to Book and Promote Your Own Shows

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This course will teach independent artists how to book and promote their own shows, from securing venues to creating marketing campaigns that sell tickets. You'll learn strategies for negotiating fees, building a fanbase through live performances, and managing the logistics of performing.

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Module 1·6 min

Why Booking Your Own Shows is Important

Booking your own shows allows you to:

Build Your Fanbase: Live shows offer a direct way to connect with new listeners.

Control Your Revenue: You manage ticket sales, fees, and merch sales.

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Curriculum

19 lessons8 chapters

01 · Introduction to Show Booking

02 · Researching and Selecting Venues

03 · Crafting a Pitch to Venues

04 · Negotiating Terms with Venues

05 · Promoting Your Show

06 · Managing Your Show

07 · Frequently Asked Questions (FAQ)

08 · Course Conclusion and Next Steps